Clear Channel: the right publicity and nothing but the right publicity
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Until recently, visitors of Carrefour, a large supermarket chain in Belgium, might have thought while parking their car: “Well, that publicity pannel seems to be out of service?!” To repair this, Clear Channel had inspectors driving around all day. They would then check whether the pannels were still functioning like they should. Since 2003, the responsible technician will receive an SMS containing an automatic failure notice through the central server. If, for one reason or another, the technician would not be able to react on the message, a colleague will be noticed.
That SMS message was generated by an industrial modem delivered by Multicap . A total of 350 of such modems is connected to a central server at the headquarters of our partner Clear Channel. The ready-made SMS software for the central server was developed by our engineers. Thanks to this application by Multicap , Clear Channel is capable of efficiently monitoring the functioning of its publicity pannels 24 hours per day. One minute after a failure occurs, the responsible technician gets informed in order to react promptly. After having taken care of the failure, he sends an SMS message to the central server. Thus, Clear Channel is perfectly capable of monitoring the duration of every pannel failure. This system is a guarantee for a minimum down time of the publicity panels.